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October 10, 2023

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Keyword Research for SEO Blog Writing


  • Keyword research is a fundamental SEO blog writing step, and it involves the identification of high-traffic keywords that are relevant to your industry and aligns with user intent.
  • Key elements of keyword research include assessing relevance, authority, ranking difficulty, and search volume to strategically select and prioritize keywords.
  • Utilize a mix of free and paid keyword research tools like Google Search Console, Google Trends, Moz, Ahrefs, and SEMRush to gain insights and make informed decisions, ultimately improving your blog’s visibility and attracting a targeted audience.

Keywords are like a compass that guides search engines and, subsequently, readers to your website content. They are the basis of successful SEO (search engine optimization), and understanding how to research and utilize them effectively can significantly boost your blog’s visibility and traffic. In this comprehensive blog writing guide, we will walk you through the stepwise process of conducting keyword research for your blog to help you uncover high-traffic keywords, assess competition, and incorporate them strategically into your content to secure featured snippets and gain valuable traffic.

What Is Keyword Research?

Keyword research is the foundational step in creating SEO-optimized blog content. Before delving into the intricacies of keyword research, it’s essential to grasp the concept of keywords and their role in content marketing. Keywords are individual words or phrases that users type into search engines like Bing and Google to find information, products, or services related to a particular topic. The research aspect involves identifying and analyzing the words and phrases that your target audiences use when searching for information on the internet so that you can tailor your content to meet their needs. When you understand how to identify the right keywords for your content, you increase the chances of your blog posts appearing in search engine result pages and attracting relevant visitors to your website.

Why Do You Need Keyword Research?

Traffic Growth

Effective keyword research helps you uncover high-traffic keywords that have the potential to drive a significant amount of organic traffic to your blog. By strategically targeting keywords that have a substantial search volume, you can tap into a vast pool of potential readers who are actively seeking information related to your niche. These keywords act as signposts that lead users straight to your content, boosting your blog’s visibility and organic traffic.

Blog Audience Insight

Keyword research provides valuable insights into your blog’s audience. By understanding the specific terms and phrases your target audience uses when searching for information, you can tailor your content to meet their intents and needs. This not only enhances the user experience but also establishes your blog as a go-to resource within your niche.

User Intent Insights

Keywords offer great insights into user intent. Different keywords reflect distinct user intentions, such as seeking information, making a purchase decision, or simply navigating to a specific website. Understanding user search intent allows you to align your content with what users are actively searching for, increasing the likelihood of engagement and conversions.

Elements of Keyword Research

Effective keyword research involves considering several essential elements that collectively determine the suitability and potential of a keyword for your content.


Relevance is paramount when selecting keywords, as Irrelevant keywords can lead to high bounce rates and low user engagement. A relevant keyword closely aligns with the topic and content of your blog post. It ensures that your content addresses the user’s query accurately and comprehensively, resulting in higher chances of ranking well in search engine results.


Authority is a measure of how credible and influential a website or page is within its niche. Keywords associated with authoritative websites often have higher competition. While it may be challenging to compete with such websites, targeting these keywords can yield significant benefits in terms of traffic and visibility, especially when combined with low-competition keywords.

Ranking Difficulty

The ranking difficulty of a keyword indicates how challenging it is to secure a position at the top of search engine results for that specific keyword. Keywords with low ranking difficulty are easier to rank for, making them ideal targets for newer blogs or websites. Understanding keyword ranking difficulty helps you set realistic expectations and choose keywords that align with your blog’s current authority.

Search Volume

This refers to the number of times a keyword is searched for within a specific timeframe. Keywords with high search volume have the potential to drive substantial traffic to your blog. However, it’s crucial to balance search volume with other factors like competition and relevance to ensure that you’re targeting keywords that align with your content and goals.


How To Do SEO Keyword Research for Your SEO Blog Writing

Now that we’ve established the importance of keyword research and the key elements to consider, let’s delve into the step-by-step process of conducting SEO keyword research for your blog.

Start With Broader Search Terms

Begin your keyword research by identifying broader search terms related to your blog’s niche. These are often referred to as “seed keywords.” Seed keywords provide a starting point for your research and help you uncover potential keyword opportunities. Brainstorm ideas around your niche and compile a list of seed keywords that you can explore further.

Narrow Your Keywords Down to Business-Related Keywords

Once you have a list of seed keywords, it’s time to narrow them down to business-related keywords. These are keywords that are directly relevant to your SEO blog writing project and are more likely to attract your target audience. You can utilize keyword research tools to identify keywords that have a reasonable search volume and manageable competition.

Determine Search Intent

Understanding user search intent is a critical aspect of keyword research. Different users have different intentions when conducting online searches. Some may seek information, while others may be ready to make a purchase. Analyze the search intent behind your chosen keywords to ensure that your content aligns exactly with what users are looking for.

Do Competitor Research

Competitor research is a valuable step in keyword research. Analyze the keywords that competitors in your niche are targeting in their content. This can help you identify keyword gaps and opportunities that your competitors may have missed. By taking insights from your competitors, you can refine your keyword strategy and stay competitive within your niche.

Let Experts Do Your Keyword Research For You!

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What to do After Keyword Research?

Once you’ve completed your keyword research, your journey is far from over. The next steps involve strategically incorporating these keywords into your blog posts, optimizing your content for search engines, and monitoring your performance. In future posts, we will delve into these post-research actions to ensure that your keyword research efforts yield tangible results.

In the meantime, activities like backlinking, blog image optimization, catchy meta tags, and headlines can help your blog post perform well in search engine result pages (SERPs).

The Benefits of Conducting Keyword Research

Before we conclude this article, it’s crucial to highlight the numerous benefits of conducting thorough keyword research for your blog.

Understanding User Intent

Keyword research provides actionable insights into what your audience is actively searching for. These insights can help you create content that not only attracts visitors but also addresses their specific needs and queries, ultimately improving user satisfaction and engagement.

Boost Your Traffic and ROI

Targeting the right keywords can lead to significant traffic growth for your blog. Furthermore, when you optimize your content for high-value keywords, you increase the potential for generating revenue through advertising, affiliate marketing, or Ecommerce product sales.

Outperform the Competition

Effective keyword research gives you a competitive edge. By targeting keywords that align with user intent and optimizing your content accordingly, you can outperform competitors who may not be as strategic in their approach.

Keyword Research Tools

To conduct effective keyword research, you’ll need to utilize various tools and resources that provide valuable insights into keywords, competition, and search trends. Here are some popular keyword research tools that you can explore:

Free Keyword Research Tools:

  • Google Search Console: This free tool offers essential keyword planning features and helps analyze content performance.
  • Google Trends: Another free tool by Google that assists in analyzing and identifying search trends and keyword popularity.
  • Plugins like Keywords Everywhere & Keyword Surfer: These free and paid plugins offer keyword metrics and SERP analysis capabilities.

Paid Keyword Research Tools:

  • Moz: Moz offers both free and paid options, providing an easy-to-use interface for keyword analysis and overall keyword value assessment.
  • Ahrefs: A premium tool that specializes in keyword research and backlink analysis, making it ideal for in-depth competitor analysis.
  • SEMRush: Another comprehensive paid option known for its keyword analysis features and competitor insights.

Keyword Research With Marketesia

Marketesia team assists businesses by performing in-depth research to find out the best keyword they can prioritize and start ranking quickly. Although achieving an organic high ranking on SERPs is a long-term action, finding and strategically implementing low-hanging keywords can make a fast and significant difference in your website visibility and traffic performance. As SEO experts, we will deploy our proprietary resources to rank your website on search engines efficiently. 

Ready to Uplevel Your Content Marketing?

Let Marketesia handle your keyword research and SEO blog writing efforts so that you can focus on your business. Get in touch with us now.

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